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Are We Raising Generation Z to be Financially Literate?

STORY By REAGAN OMONDI

In the ever-evolving world of finance, one question that looms large is; are we preparing the next generation for the financial challenges ahead? Generation Z, born between 1997 and 2012 is about to inherit the world’s economic future. But when it comes to managing money, are we doing enough to equip them with necessary tools to thrive? How often do we teach kids how to make budget, save or even invest for the future? In a world where technology moves fast and people are more worried about student loans than ever before, understanding money isn’t just useful-it’s a must.
We need to prioritize teaching our children on how to make money and invest for better returns.

Financial Literacy: A Forgotten Curriculum?

Despise how important money knowledge is, financial literacy is still missing from many schools' curriculums. Kids learn about history, science and languages, but not how much about managing money?

Usually, it’s left to parents to fill in the gaps. But here’s the problem: many parents don’t feel confident teaching their kids about finances because they never learned it themselves. Relying on social media or online tutorials can be risky because not all financial advice out there is good.National Endorsement for Financial Education (NEFE), reported that less than 25% of high school students feel they are prepared to make financial decisions after graduation. With the rise of credit card offers, peer pressure to pay the latest tech gadgets and social media’s “influencer culture,” it’s no wonder Gen Z are finding themselves financially unprepared.

The Financial World Gen Z Face

The Gen Z are growing up in a world very different from what previous generations experienced. Gone are the days of stable, life long careers with company pensions. They face an economy where many are in the gig economy, working past-time or freelance jobs and dealing with student loans. They need to be financially smart if they want to survive and thrive.

The Good News: Digital Education

They have something earlier generations didn’t –easy access to financial education. Thanks to apps like Mints, Youtube Channels, TikTok financial influencers and platforms like Robinhood, young people now have more ways to learn about money than ever before.The internet can be a gold mine of financial tips. It can also be overwhelming. 

With so much information, it’s hard to know what’s a good advice and what’s just a quick fix. That’s why it’s important to guide young people to reliable sources and teach them how to think critically about money.

Factors Contributing to Financial Illiteracy

-Lack of Education in schools: Despite a growing awareness of the need for personal finance education, many schools do not offer comprehensive courses on financial literacy. -Information Overload:The internet provides vast resources for learning about finance. However, it can also lead to confusion and misinformation. Many Gen Z individuals go to social media platforms like Tiktok and Youtube for advice but may struggle to discern sources from unreliable ones.
-Economic Challenges:The COVID-19 Pandemic has exacerbated financial stress for many in this generation. A study found that 78% of Gen Z reported being personally affected by the pandemic’s economic fallout. This has left them feeling unprepared for achieving financial independence.

Innovative Approaches to Financial Education

To effectively engage Gen Z in learning about finances, innovative approaches must be adopted. They include;
-Utilizing Technology: Digital platforms can make learning about finance more accessible and engaging for tech-savvy young people. Interactive apps that provide budgeting tools or gamified quizzes can enhance their understanding while keeping them engaged.
-Leveraging Social Media: Collaborating with trusted influencers who focus on finance can help disseminate valuable information in formats that resonate with Gen Z. Short videos explaining complex concepts like compound interest or credit scores can capture their attention.
-Tailoring Content: Financial education programs should address topics relevant to Gen Z’s unique circumstances—such as managing student loans or navigating gig economy jobs—to ensure they find value in what they learn.

The Role of Parents and Schools

Parents can set a good example by being open about money matters-teaching their kids how to budget, save and understand the value of money. Schools on the other hand need to make sure they’re teaching more than just the basics. Financial education should be part of the curriculum just like math and science.

Preparing Generation Z for the Future
As we look at the world ahead, it’s clear: financial literacy needs to be a top priority. If we want Gen Z z to succeed and feel confident about their financial future, we have to do more than just give them a credit card or a student loan. We need to make sure they understand how to make smart choices with their money how so they can secure their future.Financial literacy isn’t just about learning how to balance a chequebook or save for a rainy day- it’s about giving the next generation the power to take control of their financial future.

In conclusion, while there are significant gaps in financial literacy among Gen Z, here is hope for improvement through targeted, educational efforts involving parents, educators and innovative digital solutions. By prioritizing comprehensive personal finance education and emerging technology effectively, we can empower this generation with the knowledge they need to achieve long-term financial success.

The Feature Story Writer is a Second Year Student at Chuka University pursuing a Bachelor of Arts Degree in Communication Studies
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  1. Financial literacy is major problem in the today's world and we are holding hands moving to the opposite direction,worse side.

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