By MARY GORETY
Bachelor of Arts Student, Journalism and Mass Communication, Chuka University
Social media has become an important part of modern life. Youths and social media are closely connected in today’s digital word. Platforms such as Youtube, Instagram, WhatsApp, TikTok, Facebook and X (formerly Twitter) have become part of young people’s daily lives.
Many young people use these platforms as a space of self-expression, entertainment, learning, business and a tool of communication globally since they connect people across the world. Social media is a very powerful source of news. It also helps youths to stay touch with their friends and family members.
In addition, social media also promotes creativity and talent development among youths as they showcase their talents on social media platforms.
However social media also presents some challenges like peer pressure, misinformation, online addiction, cyberbullying, exposure to harmful content i.e. pornographic videos and mental health issues. Today, very many young people spend a lot of time on social media platforms consuming information. They are always on phones and laptops.
Research shows that 95% of youths aged 13-17 years report using at least one social media platform with nearly two-thirds using it daily and over one third almost constantly.
Furthermore, the World Health Organization (WHO) highlights that 11-13% problematic social media use is often linked to anxiety, depression and body image usage which is very dangerous to the teens.
The UK Government along with the countries like Australia, Greece and Spain is actively implementing bans on social media for children under 16 years to combat these challenges. The parents are also called upon to take full responsibilities in nurturing moral behaviors of their children.
The former Principal Secretary in the Ministry of Communication Edward Kisiang'ani warns youths who make majority of social media users on the improper use of Internet. He insisted that digital freedom should not exceed its limit.
In a nut shell, social media is a powerful tool that has greatly shaped the lives of young people today. It shapes how they learn, communicate, think and even express themselves. The impact of social media therefore, is not determined by the platforms themselves but by how they are being used. With proper guidance from the parents, educators and most specially society and with self-control and awareness from youths themselves, social media can be transformed from a distraction into a meaningful or rather a powerful tool for growth and positive change among youths.
Ultimately, the responsibility lies in ensuring that teens use social media as a stepping towards personal development, meaningful communication and for a brighter feature. When used wisely, it can also empower youths to grow, succeed and positively influence the world around them.
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