Madison Group opens new branch in Embu

Speaking during the launch, the Chairman and Managing Director of Madison Group, Samuel G. Ngaruiya, said the new branch will provide employment opportunities for locals and contribute to the county’s economic growth. “This is not just a business move; it's a way to give back to the community and create meaningful jobs,” he said.

Joseph Gathogo, the Head of Ordinary Life Business at Madison Group, described the Embu branch as a big step forward for the company. “This is a major milestone for us. It brings our services closer to the people and shows our commitment to serve Kenyans wherever they are,” he said.

Madison Group has been operating in Kenya since 1988, when it was formed following a merger between Crusader Plc and Kenya Commercial Insurance Corporation. Since then, it has grown to become one of the country’s leading insurance providers, offering a range of life, health, and general insurance products.

In 2018, the group restructured its operations, forming two separate companies—Madison Life Assurance Kenya Limited and Madison General Insurance Kenya Limited. This allowed each division to focus more effectively on its core business and better serve its customers.

The company has also been recognized for its outstanding performance in the industry. In 2024, 65 Madison Group agents were honored at the Association of Kenya Insurers (AKI) awards, showing the strength of its sales team and the trust clients place in the brand.

With the new Embu branch, Madison Group hopes to expand its client base in the region, particularly among small businesses, farmers, and professionals who are looking for reliable and affordable insurance solutions.

The branch will offer a full range of services, including life insurance, medical cover, general insurance, and investment products. Customers can expect personalized service and professional advice from well-trained staff.

By setting up in Embu, Madison Group is tapping into a vibrant and fast-growing market. The region has become a hub for business and agriculture, making it an ideal location for financial services expansion.

As Madison Group continues to open new branches across the country, its leadership says the focus remains on improving access to insurance, growing the local economy, and building long-term relationships with clients. The Embu branch is just one more step in that journey.