By BRIAN MUSYOKA
Excitement is building ahead of this year’s Embu Agricultural Society of Kenya (ASK) Show after organizers announced a significant increase in the number of exhibitors expected to participate.
The annual exhibition has attracted over 160 exhibitors this year, a notable rise from the 110 who participated in last year’s show, signaling growing interest from farmers, institutions, and businesses in the region.
Speaking during a press briefing in Embu town, ASK Embu Show Chairman Martin Mutwiri described the upcoming event as one of the most vibrant agricultural exhibitions the region has witnessed in recent years.
Mutwiri said the increase in exhibitors reflects renewed confidence in agricultural exhibitions as platforms for learning, networking, and promoting modern farming technologies.
He noted that this year’s show will run under the theme “Promoting Climate-Smart Agriculture and Trade Initiatives for Sustainable Economic Growth,” a message he said resonates strongly with the current realities farmers face due to climate change.
According to Mutwiri, climate change has continued to affect agricultural productivity across the country, making it necessary for farmers to adopt modern and resilient farming techniques.
He explained that the show will provide a platform where farmers can interact directly with experts, researchers, agribusiness companies, and government agencies to learn innovative farming solutions.
“We are encouraging farmers and members of the public to come out in large numbers and take advantage of the knowledge and technologies that will be showcased during the exhibition,” said Mutwiri.
He added that exhibitors will demonstrate a wide range of innovations including improved seed varieties, modern irrigation systems, mechanized farming equipment, and value addition technologies.
Mutwiri emphasized that such innovations are critical in improving productivity, reducing production costs, and ensuring food security in the country.
Also addressing the press, Embu County Chief Officer for Blue Economy Elias Kathiga reaffirmed the county government’s full support for the Embu ASK Show.
Kathiga said the county administration recognizes the important role agricultural shows play in empowering farmers with knowledge and new technologies.
He revealed that various departments within the county government will set up exhibition tents during the show to showcase the services they offer to residents.
Through these exhibitions, he said, residents will have an opportunity to interact directly with county officials and learn more about government programs aimed at improving agriculture, trade, and livelihoods.
Kathiga urged residents of Embu and neighboring counties to attend the show in large numbers, saying it will not only provide learning opportunities but also open doors for partnerships and economic growth in the agricultural sector.
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