Youths Urged to Use Talent to Better Their Lives as Safaricom Hook Auditions Tap Talent in Embu

By MWINGI TIMES CORRESPONDENT 

Speaking during the auditions in Embu town, Safaricom Marketing Officer Nicholas Gachiri said the initiative is aimed at providing young people with a platform to showcase their abilities and get opportunities to develop their talents.

Gachiri said Safaricom will take the auditions to different regions as part of a nationwide talent search targeting young people gifted in singing and dancing.

He said the company wants to discover talented young people and give them an opportunity to grow their skills and pursue careers in the creative industry. “We want to discover talents and give young people an opportunity to showcase what they can do,” Gachiri said.

He said the auditions are open to talented youths who have the passion and ability to entertain, adding that the programme will continue visiting different parts of the country in search of emerging talents.

Safaricom Hook vocal coach Hellen Mtawali urged young people to take their talents seriously and use them as a means of improving their lives.

Mtawali encouraged the youth to take advantage of platforms such as Safaricom Hook to showcase their abilities, build their confidence and pursue opportunities in the creative industry.

She said talent, when properly nurtured and developed, can provide young people with opportunities to earn a living and build sustainable careers.

The auditions brought together aspiring singers and dancers who showcased their abilities as they sought an opportunity to be identified and supported through the Safaricom Hook talent platform.