Speaking at the event, United Democratic Alliance (UDA) Secretary General Hassan Omar reminded players and officials that discipline is the heartbeat of football. "Without discipline, talent alone cannot take you far," he said, stressing that clubs must uphold high standards both on and off the pitch.

Omar urged football clubs across the country to develop clear strategic plans that would not only guide their day-to-day operations but also ensure steady growth. “A vision without a plan is just a dream,” he emphasized, encouraging clubs to think beyond just match days and trophies.

He also reassured the gathering that the Kenya Kwanza government remains firmly committed to supporting sports and empowering young people through football. “Football unites communities and creates opportunities. We will stand with you every step of the way,” Omar promised.

Embu Governor Cecily Mbarire, a passionate supporter of youth talent, showered praises on 3K FC for putting Embu County on the national map. She noted that the club’s journey from a humble local side to competing nationally was a story of grit, discipline, and determination.

“Today, Embu is being mentioned in the same breath as Kenya’s top footballing regions because of 3K FC,” Mbarire said. She pledged her continued support to the team and to nurturing young talents in Embu, urging them to dream big and chase professional careers.

3K FC’s climb into the National Super League (NSL) is nothing short of historic. From its beginnings in 2013 in Kagumori area of Nginda Ward, the team has defied odds and silenced doubters, culminating in a triumphant 3-1 victory over Kibra United that sealed their promotion.

However, the road has not been without its hurdles like lack of enough resources to finance their matches.

Despite the challenges, the spirit at Winter Villa was upbeat, with leaders, fans, and players sharing a dream of seeing 3K FC stamp their football prowess. Their story is now a rallying cry for other small clubs across Kenya: with discipline, vision, and hard work, nothing is impossible.

In attendance were Hussein Mohammed (FKF President), UDA Directors Rob Jillo (Communication), Halake Halake (Minorities & Marginalized Groups), Grace Gichovi (Events & Logistics), Sabastian Mwangangi (Special Advisor to the Secretary General), and Truphena Mbogo (Manager Diaspora Affairs).

While touring the area on Wednesday, CS Mvurya inspected the site which is also being prepared to host this year's Mashujaa Day celebrations on October 20.

Governor Dr Julius Malombe thanked President William Ruto government for slating the national holiday fete to be held in Kitui town. "In my capacity as the governor of Kitui, I would like to thank His Excellency the President William Ruto for accepting to hold the sherehe here in Kitui County. We are really grateful".

Governor Malombe allayed fears that the stadium work will interfere with the annual Agricultural Show and Trade Fair slated for June.

"We have a myriad of options. There are other places where we can hold the show. We can even still hold it at the Kitui County Aggregation and Industrial Park at Kanyonyoo where we have plenty of space", said the governor.