Mbeere North philanthropist opens shade to traders

For years, traders along this bustling roadside have contended with scorching heat during the dry seasons and relentless rains that would occasionally wash away their hopes of earning a living for the day. With Mbao’s intervention, however, their plight has taken a significant turn. The new shade offers more than protection—it represents a beacon of hope, a chance to run their businesses in a more dignified and efficient manner.

“We used to face so many challenges. Rainy days meant no customers, and sunny days were unbearable. But now, with this shade, we are protected and can focus on growing our businesses,” remarked one elated trader.

Jacob Mbao Ireri’s initiative is far from a one-off gesture. Over the years, the philanthropist has built a solid reputation for his philanthropic work in Mbeere North. His grassroots empowerment approach, is not just about providing material goods but creating opportunities for long-term growth and self-sufficiency. Mbao’s strategy centres around the idea that by equipping local communities with essential infrastructure and tools, he can foster an environment where small-scale traders and entrepreneurs thrive.

The new roadside shade in Kiraca is just one of many projects Mbao has undertaken in his mission to uplift the region. He understands the pivotal role that informal traders play in the local economy. By providing this shade, he not only improves their working conditions but also enhances their potential to attract more customers, boosting local trade and fostering a more vibrant business environment.

The traders, many of whom are breadwinners in their households, have expressed deep gratitude. One trader who has been operating in the area for nearly a decade shared, “Before, we had to constantly worry about the weather. Our businesses would come to a halt if the rain was too heavy or the sun too hot. Now, thanks to Mbao, we can focus on growing our businesses. This shade has given us hope and motivation to continue.”

But Mbao’s vision for Mbeere North stretches far beyond roadside shades. Later this month, he is set to embark on a comprehensive tour of the villages across the region, continuing his tireless charitable work. In an ambitious plan, Mbao intends to distribute vital resources such as tents and water, which are essential in an area that often grapples with drought and water shortages. The water distribution project, in particular, is poised to bring much-needed relief to many communities who have long suffered from inconsistent access to clean water.

Moreover, Mbao's initiative is expected to introduce modern Gen Z car wash setups, bringing a contemporary touch to local businesses. These car washes will not only provide a new source of income for young entrepreneurs but also enhance local infrastructure by modernizing basic services. 

Mbao's holistic approach to community development reflects a deep understanding of the complex challenges faced by residents of Mbeere North. His projects aim to empower every layer of society, from traders and farmers to young people looking for employment opportunities. Each initiative he undertakes is carefully crafted to address specific local needs, ensuring that the benefits are both immediate and sustainable.