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SIDE HUSTLE: Turning your passion into profits

A wise man once said if you love what you do, you'll never lack work to  do  a day in your life. Identifying our passion in the vast fields in life can greatly help us make huge steps hence nearing the our dreams and if well cultivated, they can help us reach our goals  easily.
Side hustles generate extra income to the employed.|FILE

Salaried people  are increasingly relying on side hustles because it helps bring in extra money beyond their regular jobs. Below are some of the ways the one can turn his or her passion into profits.

IDENTIFY YOUR PASSION
We should first identify our passions before turning them into a side hustles. To fully embrace our passion we should identify those that brings joy and makes us and have the desire of working in that field.

RESEARCH THE MARKET
Our passions can only be turned into something profitable if there is a market that recognizes it and  values it , then it will generate income easily. Doing the research helps us explore the market and even be aware of the demand of the product.

We should also check the gap within the market that we want to fill and what demands will you likely meet for your customers. 

One should also check the potential opportunities for growth within the market in case there are some competitors and if they are then one should also see on the ways that he will employ in order to succeed in the similar field.

GAIN RELEVANT SKILLS AND KNOWLEDGE
In order to succeed in a particular field, one as decided to venture into that job he or she should acquire the needed skills. The knowledge and skills here can be acquired by either looking at the way people with  similar jobs do theirs and if one feels like not wanting to copy then he or she should have a mentor to give the required skills needed to fill the gap that they have identified in the market.

DON'T BE AFRAID TO ASK
No one is an island and therefore we should not be afraid of seeking help  from professionals in that  field. We can even ask for help through social media, attending in-person industry events and even by joining groups and communities.

Communities are important because they can help one gain insights, discover angles that they didn't think of and even to a certain extent give guidance from seniors who usually purpose to inspire, drive innovation and unite the internal culture.

MAKE A PLAN
After doing all the research in finding out that your question is such that you can start your own business, then you should make a plan. Your business plan should clearly explain everything from cost to potential income,  by identifying your target group,  access the competition , talk of the unique services like in-doors delivery or even the offerings you will give to your customers and lastly state the marketing strategies that you would like to employ so as to make  your business different from the others that you have found existing in the market.

UNDERSTANDING YOUR FINANCE
Having a strong foundation from the communities that were created to help is not only enough and therefore it is important for one as a sole trader to  have the right to navigate the complex processes involved in setting up a business because the business depends the trader and not the communities.

TAKE THE LEAP BY LAUNCHING THE BUSINESS
It is therefore important to stop overthinking but instead start the job. Acknowledge that for one to launch something new there will be many harsh points that can be met. The harsh points can sometimes include things like; one being forced to leave their permanent jobs or even work for less hours. 

We  are therefore not supposed to overthink because the more time you spend on an analyzing the steps, the more time you'll waste away from your passions. And remember if you pursue your passion your work day becomes the best part of your life.

STORY By EUNICE OTIENO, Second Year Journalism and Mass Communication student, Chuka University

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